Campaign Passport
Every campaign shouldknow who made it.
Not anonymous AI output. A record kept with each campaign: what it was made from, who is credited, and how its photographs were made.
Produced by Campaign Studio · The Concrete Wall
What it records
Read from what the campaign froze when it was made. Where nothing was recorded, it says not recorded.
The credits
Who and what is in it
In the order a credits page reads.
Creative direction
Your brand, by its name. A brand with no name yet is not recorded.
Cast
The model in the photographs, where the campaign records one.
The piece
Fashion, accessories or jewellery: your own piece with your brand, or a designer’s piece with the designer’s name.
Beauty and hair
The makeup look, and the hair with its direction.
Styling
Kept from the campaign’s world, or styled around your piece by your brand.
The World
The room it was made in and how many of its frames were used, or the photographer or set designer who sent it.
The record
How it was made
Every credit is kept as it was at the moment the campaign was frozen. Nothing on it is read live.
Production
Campaign Studio, AI-assisted production, and the name of the AI model the photographs were made with.
The photographs
How many were made, and every one of them on a contact sheet, numbered in the campaign’s order.
When
The day the campaign was made and, where it was frozen before production, the time.
Who is credited
Each credit is copied in when the work is chosen. A name changed later changes a profile, not the Campaign Passport.
Contributors
A designer’s piece, an artist’s hair, makeup or look, a stylist’s piece, a World a photographer or set designer sent, and a model who released their likeness: each credited to the person behind it, in their role.
Campaign Studio
The studio’s own cast, hair, makeup and worlds are credited to Campaign Studio.
Your brand
Your own piece, your creative direction and your own styling are credited to your brand.
Yours to open
It goes where you send it
It opens in the studio, inside your account. What leaves it is what you copy, save or switch on.
A contributor decides whether their Instagram and website travel with their credit.
Copy the credits
For press, a line each, or for Instagram, in one line.
Save the share card
For a post, or upright for a story.
On their pages
Off until you switch it on. Then the people credited can show the campaign, with its name and a photograph, on their pages.
Licensed for your campaigns
What the studio makes in your account is yours to use, commercially on a paid plan.
Ownership
Yours
The photographs made in your account are yours, as far as the law allows. Where the law does not recognise ownership of an image made with AI, you hold a full, worldwide licence to use them for any lawful purpose.
Commercial use
On a paid plan
Commercial use needs a paid plan: Creator, Pro, Studio or Agency. Photographs made while exploring without a paid plan are for trying the studio and may carry a watermark.
Inside the photographs
Licensed to you
The studio’s models and worlds, and contributors’ pieces, stay licensed to you for use in your campaigns, each on the terms shown with it. If a contributor withdraws their work, photographs you have already made with it remain yours to use.
The Campaign Passport records who contributed to a campaign. It does not replace the licence. The Terms of Service say it in full.
Terms of Service