The Studio
Everything a campaign is chosen from.
Casting, worlds, beauty, styling. These are the libraries a founder directs with, and they are inputs to the work rather than examples of it.
Worlds
51 places to shoot.
Input · creative direction
Each world is a real photographed shoot: the room, the light, the framing and the pose already exist, and the campaign is edited into them.
Cast
30 women.
Input · creative direction
A casting board. One approved portrait each, straight on, the way a casting is actually looked at.
Beauty
Makeup, painted by hand.
Her own portrait on a canvas and a real kit: lip stain, gloss, shine, glitter, blush, bronzer, contour, highlighter, shadow, liner, brows, foundation and concealer. Every product behaves the way the real one does.
No painted look is shown here yet. The chapter waits on one Karolina would put her name on, and a photograph of the toolbar is not a substitute: the marketing visual is the face, not the software.
Also in the Studio
Hair, and styling.
Hair is being built now and styling has very little in it yet, so neither has a chapter here. They become chapters when there is real material to show, and not before. This page is built so adding one is adding a section, not a redesign.