How it works
Direct. Don’t describe.
Creative people do not think in prompt syntax. They think in casting, styling, light and camera. So that is how TCS works, in seven steps.
Photography: The Campaign Studios’ own campaigns, Cast and libraries
01 · Custom or curated
Custom or curated.
Direct your own campaign from the first choice, or start from one of the studio’s own.
02 · Real talent or the libraries
Real talent. Real credit.
Work with real creatives credited by name, or use more than 2,500 library assets across the Cast, Worlds, campaigns, garments, styling, makeup, hair and poses, included with your subscription.
03 · Your piece
You bring the piece.
Your own photographs of what you sell. Bring your own styling and your own world too, if you have them.
Front
The main view of the piece.
Back
The view from behind, so the back is yours too.
Close detail
Beading, cords, cutouts and seams, up close.
Inside the Model Prep station
Your campaign, before any photograph.
Choose the model, dress them in your piece, add the styling, the beauty and the world. Approve the fitting, then make one test shot.
04 · Direct it on the Set
400+ poses. And you can build your own.
Pose the model, move the camera all the way round and light the shot.
05 · Who made it
Every campaign should know who made it.
Not anonymous AI output.
Campaign Passport
Who made it
- Creative directionYour brand
- FashionYour piece
- CastThe model, by name
- StylingThe stylist, by name
- BeautyThe makeup artist, by name
- HairThe hairstylist, by name
- WorldThe photographer or set designer
- ProductionAI-assisted production
- LicenceLicensed for your campaigns
06 · The test shot
One photograph first.
Its price shown before anything is spent. Nothing else is made until you keep it.
07 · Finish
Start with TCS. Finish with TCS.
Refine it in the Editor, turn it into ads in Brand Studio, and credit everyone in its Campaign Passport.
Editor
Light, colour, detail and crop.
Brand Studio
Ads in five placements at once.
Campaign Passport
Carried with the campaign.
Your turn
You already know how to have an idea.
You don’t need to learn how to prompt. Direct it with The Campaign Studios.
